The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion Business Reviews

The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion Business

The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion Business

Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer.

 

With advice from fashion luminaries including Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Barneys New York, this fully updated and revised edition of The Fashion Designer Survival Guide addresses the latest trends in apparel and accessories, the newest designers, an updated introduction, and a new foreword by Diane von Furstenberg, Designer and President of the Council of Fashion Designers of America (CFDA).

 

The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, including:

How to create a viable business plan;
Figuring out how much money you need, where and how to get it, and how to make it last, including the latest on private equity;
The best sources for fabric and materials;
Navigating the pitfalls of production both at home and abroad;
Marketing, branding, and getting the product into the stores and into the customer’s closets;
Romancing the press, dressing celebrities, and creative publicity techniques;
Producing a runway show that will get results.

List Price: $ 22.95

Price: $ 15.39

Customer Reviews


252 of 259 people found the following review helpful
2.0 out of 5 stars
Read this book, just so you can do the opposite, August 29, 2010
By 

This review is from: The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion Business (Paperback)

I have a small fashion label that launched last year. To begin, I invested approximately ,000 in the sewing, fabrics and labor, and another ,000 in advertising, most of which I do myself. I do not employ a production manager as is insisted on in this book. I do not have a twenty step process that requires a dozen middle-people and unneeded management. It is me- the designer, a contract sewing company and me and my husband doing the advertising. It is hard work, but the point is that doing this, we make very good profits even the first year. If I employed this author’s advice, I would have spent hundreds of thousands of dollars (which I do not have) on pretty much nothing. My clothing is sold in the US, UK and by Fall of 2012 we plan to have shops in Panama and Rio De Janeiro.

A few notes:
I can’t sew. I hate sewing. I have a good eye for design and design what I think are great clothes. Others think so too and they buy them.
I am not an artist. I have never taken an art class. I use templates and draw clothing over them.

Point is, you don’t have to be a seamstress or an artist, so don’t let that scare you.

I basically have no clue what I am doing- and I did it anyway, SUCCESSFULLY. You do NOT need middle-men. You do NOT need to be John Galliano. You do NOT need to have your fashions on the catwalk at Fashion Week in Paris. You DO need to work your ass off. You DO need to be certain that this is what you want to do, because the time/effort/money investment does grow and eat up your resources, but to begin, it’s not nearly as cost intensive as this book claims.

This book is for those who want to be the next Calvin Klein/Ana Sui/Dolce & Gabana/etc. It’s for those that want to take the long way.

My advice to you is this:
Don’t let not knowing what you’re doing stop you from doing anything. Have you seen the crap on runways? They don’t know what they’re doing either.

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72 of 75 people found the following review helpful
5.0 out of 5 stars
This guide is the best apparel industry book out there, December 28, 2005
By 
clothing design entrepreneur (Atlanta, GA United States) – See all my reviews

Mary Gehlhar’s book is outstanding. It has depth and breath. I really enjoyed all the quotes and pearls of wisdom provided by so many lovely people in the apparel industry. This book covers everything – from concept and design to wholesale price points to retail product placement. This book shows you “the what” and “the how” like no other apparel industry book has.

What I especially enjoyed learning about was the legal information. Thank you Charles Klein for you saved me much heartache that comes with losing your intellectual property. Now I can work with investors wisely for you have banished the only fear I have and that is losing control of my intellectual property as I lose some corporate control due to investors’ terms. This is what I read books for – to gain knowledge and insight from people who have done it before me, do it better than me, and write it down to share with us curious souls and thirsty minds.

The other aspect of this book I found to be stellar and not noted in any other fashion industry book (and I read them all) is what Mary Gehlhar says about patternmaking and samplemaking. She states both sides of the argument, doing it yourself and others doing it for you, articulately and succinctly. I applaud you Mary Gehlhar. You wrote a great book.

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34 of 34 people found the following review helpful
5.0 out of 5 stars
filled with useful info, October 19, 2005
By 
Susan Ohtake “sooz” (santa monica, ca) – See all my reviews
(REAL NAME)
  

this book is jam-packed with excellent information for anyone interested in the fashion business. i read the 200 pg. book in a day and will keep it around for reference. it was easy to understand, brutally honest, and extremely useful in answering my many questions about who, what, when, where, how. i’ve already made a list of things to do and add to my business plan.

This book’s price is right too!

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DG Round Cat Eye Womens Fashion Sunglasses Designer's Oversized Retro Black BLUE

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Barbie Be a Fashion Designer

Barbie Be a Fashion Designer

Barbie Be a Fashion Designer

  • Design your own fashions for your Barbie Dolls
  • Includes 5 Dresses to design and decorate
  • Apply ribbons, bows, glitter, and other fun accessories
  • Dress Form included
  • Be a Real Fashion Designer

Barbie Be a Real Fashion Designer. Girls will have tons of creative fun with this set!! There are 5 plain dresses and lots of pretty embellishments included with this set. Girls can live out their fashion designer dreams by applying ribbons, bows, flowers, sequins, glitter glue and assorted trimmings to turn 5 plain dresses into FABULOUS fashions. The set also includes a dress form so the girl can display her favorite fashion. All dresses are sized to fit Barbie dolls.

List Price: $ 19.99

Price: $ 17.99

Customer Reviews


2 of 2 people found the following review helpful
4.0 out of 5 stars
I had fun with it!, January 13, 2012
= Durability:3.0 out of 5 stars  = Fun:4.0 out of 5 stars  = Educational:3.0 out of 5 stars 
Amazon Verified Purchase(What’s this?)
This review is from: Barbie Be a Fashion Designer (Toy)

As others have noted it is ridiculous how few Barbie outfits one can buy these days. They have more at Toys r us and Walmart than are currently on Amazon, and some of them come with slammin’ shoes- so it is nice this exists because you get a lot of dresses, but no shoes. My daughter decorated one dress and then got bored, but she is almost 4 and so probably too young for this toy, but the dresses get worn. The funny part is that my mom and I had more fun decorating the dresses than she did, we decorated the others with the cute trims etc. but secured them with a few stitches so they would stay better, although the glue is pretty strong. The stickers also stay on pretty well, my daughter liked that more. So we liked playing with it and my daughter likes the dresses, so everyone wins!

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2 of 2 people found the following review helpful
4.0 out of 5 stars
New Twist on Barbie Playtime, January 4, 2012
= Durability:3.0 out of 5 stars  = Fun:4.0 out of 5 stars  = Educational:3.0 out of 5 stars 
Amazon Verified Purchase(What’s this?)
This review is from: Barbie Be a Fashion Designer (Toy)

I purchased this for my 6 year old daughter. She loves dress-up toys, but isn’t old enough to enjoy the fashion design toys/options for older kids. This product is just right for a younger child.

PRO: All they need to do is add the ribbon, bows glitter etc. & they can feel like they got to personalize the dresses.

CON: The stickers that come with this product are plain stupid for dress design. I just told my daughter that they were for her sticker book, not for the dresses.

Tip: Use fabric glue to attach the ribbon & bows so they will stay put.

How to Improve the Product: The manufacturer should scrap the stickers & add a few more design elements, like different shaped bows, rhinestone &/or lace appliques etc.

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1 of 1 people found the following review helpful
5.0 out of 5 stars
The fav this Christmas, January 4, 2011
By 
mrs. dani (lexington, sc United States) – See all my reviews

= Durability:5.0 out of 5 stars  = Fun:5.0 out of 5 stars  = Educational:5.0 out of 5 stars 
This review is from: Barbie Be a Fashion Designer (Toy)

When 1 of the younger girls in our family opened this on Christmas, all of the others gathered around with longing in their eyes. Thankfully, Santa brought all of them one of these.

This is one of the best things the folks at Mattel came out with. There are several dresses to decorate and PLENTY of stuff to decorate them with. Eveything is self adhesive or can be put on with the glitter fabric glue. (you do need to make sure the dress is laid flat to fully dry. You might also need to have some more powerful fabric glue found at any Wal-mart, at hand for some of the diamond trim) For the most part the decorations stay put.

When the girls were done decorating the dresses, they could take the leftover decorations and use them on any doll dress they had around! We had a big fashion show this year.

This is a great deal for kids of all ages!

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Black DG Womens Fashion Sunglasses Bubble Shades Hot

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WOMEN'S VINTAGE Sunglasses ROUND CIRCLE Frame Designer CUTE Popular Fashion
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Tommy Hilfiger Men Fashion Logo Polo T-shirt (L, White)

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  • Tommy Hilfiger Men Fashion Logo Polo T-shirt

Brand: Tommy Hilfiger. Composition: 100% cotton. Made in Sri Lanka.

List Price: $ 54.90

Price: $ 49.99

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End Date: Tuesday Sep-25-2012 16:19:20 PDT
Buy It Now for only: $9.95
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Designer high waisted shorts

The trend is back. High waisted shorts have been creating a rage in the market with most the celebrities are found wearing designer made high waisted clothes. This was mostly wore by the yester year stars which had a huge fan following and was adopted as retro style. Now we see most of the international celebrities hiring designers to design high waisted shorts or jeans so as to make them look gorgeous and beautiful. It has its own style statement compared to other type of dresses in the market. It enhances the beauty of a woman and provides an elegance thus creating magic with their appearances.

To wear a high waisted short, there needs to be a perfect combination of tops, shorts and footwear. You can find various designs and shapes of high waisted shorts but you need to choose according to your body shape. Make look yourself a stunner by choosing a perfect top or blouse that fits in with the high waisted short or jeans chosen. To add on, check out for a belt that would add weight to your appearance. Some of the high waisted shorts can be of low rise that may suit some of you.

Today’s designers understand the market trend and its demand and thus come up with lots of variations and materials keeping in mind the age group. They design for woman in 20’s to woman in 60’s or 70’s. Not only that, you would also find it in various shapes which can help you hide that extra flab. There are high waisted shorts that are bit loose and people find it more comfortable than those of tighter ones. It again depends upon an individual which one to go for to feel comfortable and beautiful. This high waisted shorts or jeans can make look an average looking girl to a girl to look for. Most of the designers dress can be found online so choose the ones that would suit you irrespective of the brand and price range. Create your own style statement with a perfect combo of high waisted shorts, tops and other accessories to rule or lure the world. Choice is yours!

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Designer fashion handbags

A handbag is not only an object but has been a possession over the years for women. It has become a fashion statement in this fashionable world. Fashionable handbags have become a status symbol for today’s woman. It reflects individual’s style and status thus creating an impression of their own. You can find both regular and fashionable or designer handbags in the market but what differentiates the designer with the regular is the quality of the handbag, expensive materials used and the finishing touch which ensures the longevity of the handbag. We always tend to buy things that would last for a longer period and designer handbags provide you that particular quality when compared to regular ones.

There are many notable designers in this world and some of us just buy handbags for the namesake or for its logo so as to stand apart from others in the society and there are some who choose according to their choice and taste irrespective of the designer’s name or logo. It again depends upon individual’s perception and preference. Designers only manufacture handbags but it’s the people who help them selling their handbags by creating hype among their peers. This helps the designers to advertise their brand even further and in turn manufacture products as per their customers demand. You can also find designer handbags online according to your requirements and price ranges. There are many sites available but beware of the fake sites and check for its reputation and reviews before registering for it.

Today’s designers focus mostly on the trend that a woman follows. They design handbags for corporate, partygoers, tourists, etc. with wider range of looks, colors and sizes that would suit one’s personality and represent their fashionable side. You needn’t speak for yourself when you have your outfits or handbag speaking for you. It really does create a style statement for you. Think your handbag as your investment that would last for a longer period depending upon how you take care of it. Go, grab it to impress others before someone else steps into your shoes. Choose the best!

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