The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion Business Reviews

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The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion Business

The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion Business

Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer.

 

With advice from fashion luminaries including Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Barneys New York, this fully updated and revised edition of The Fashion Designer Survival Guide addresses the latest trends in apparel and accessories, the newest designers, an updated introduction, and a new foreword by Diane von Furstenberg, Designer and President of the Council of Fashion Designers of America (CFDA).

 

The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, including:

How to create a viable business plan;
Figuring out how much money you need, where and how to get it, and how to make it last, including the latest on private equity;
The best sources for fabric and materials;
Navigating the pitfalls of production both at home and abroad;
Marketing, branding, and getting the product into the stores and into the customer’s closets;
Romancing the press, dressing celebrities, and creative publicity techniques;
Producing a runway show that will get results.

List Price: $ 22.95

Price: $ 15.39

Customer Reviews


252 of 259 people found the following review helpful
2.0 out of 5 stars
Read this book, just so you can do the opposite, August 29, 2010
By 

This review is from: The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion Business (Paperback)

I have a small fashion label that launched last year. To begin, I invested approximately ,000 in the sewing, fabrics and labor, and another ,000 in advertising, most of which I do myself. I do not employ a production manager as is insisted on in this book. I do not have a twenty step process that requires a dozen middle-people and unneeded management. It is me- the designer, a contract sewing company and me and my husband doing the advertising. It is hard work, but the point is that doing this, we make very good profits even the first year. If I employed this author’s advice, I would have spent hundreds of thousands of dollars (which I do not have) on pretty much nothing. My clothing is sold in the US, UK and by Fall of 2012 we plan to have shops in Panama and Rio De Janeiro.

A few notes:
I can’t sew. I hate sewing. I have a good eye for design and design what I think are great clothes. Others think so too and they buy them.
I am not an artist. I have never taken an art class. I use templates and draw clothing over them.

Point is, you don’t have to be a seamstress or an artist, so don’t let that scare you.

I basically have no clue what I am doing- and I did it anyway, SUCCESSFULLY. You do NOT need middle-men. You do NOT need to be John Galliano. You do NOT need to have your fashions on the catwalk at Fashion Week in Paris. You DO need to work your ass off. You DO need to be certain that this is what you want to do, because the time/effort/money investment does grow and eat up your resources, but to begin, it’s not nearly as cost intensive as this book claims.

This book is for those who want to be the next Calvin Klein/Ana Sui/Dolce & Gabana/etc. It’s for those that want to take the long way.

My advice to you is this:
Don’t let not knowing what you’re doing stop you from doing anything. Have you seen the crap on runways? They don’t know what they’re doing either.

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72 of 75 people found the following review helpful
5.0 out of 5 stars
This guide is the best apparel industry book out there, December 28, 2005
By 
clothing design entrepreneur (Atlanta, GA United States) – See all my reviews

Mary Gehlhar’s book is outstanding. It has depth and breath. I really enjoyed all the quotes and pearls of wisdom provided by so many lovely people in the apparel industry. This book covers everything – from concept and design to wholesale price points to retail product placement. This book shows you “the what” and “the how” like no other apparel industry book has.

What I especially enjoyed learning about was the legal information. Thank you Charles Klein for you saved me much heartache that comes with losing your intellectual property. Now I can work with investors wisely for you have banished the only fear I have and that is losing control of my intellectual property as I lose some corporate control due to investors’ terms. This is what I read books for – to gain knowledge and insight from people who have done it before me, do it better than me, and write it down to share with us curious souls and thirsty minds.

The other aspect of this book I found to be stellar and not noted in any other fashion industry book (and I read them all) is what Mary Gehlhar says about patternmaking and samplemaking. She states both sides of the argument, doing it yourself and others doing it for you, articulately and succinctly. I applaud you Mary Gehlhar. You wrote a great book.

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34 of 34 people found the following review helpful
5.0 out of 5 stars
filled with useful info, October 19, 2005
By 
Susan Ohtake “sooz” (santa monica, ca) – See all my reviews
(REAL NAME)
  

this book is jam-packed with excellent information for anyone interested in the fashion business. i read the 200 pg. book in a day and will keep it around for reference. it was easy to understand, brutally honest, and extremely useful in answering my many questions about who, what, when, where, how. i’ve already made a list of things to do and add to my business plan.

This book’s price is right too!

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